Our Brand Story
Founded in 2009 by Chris Rogaris, Rogaris & Associates began with a clear mission: to deliver world-class financial services in a manner that feels personal, approachable, and deeply human.
Over the years, we have embraced technological advancements like automation and cloud accounting, revolutionising our services while steadfastly maintaining our core values of honesty, trust, and family.
With the addition of George Sideras in 2012, our expertise and capabilities expanded, allowing us to offer even more comprehensive solutions to our clients. Under the joint leadership of Chris and George, we have continued to adapt to changes in the financial landscape, always staying true to our commitment: to treat each client like family and ensure their financial success.
Today, as we prepare to expand further, we are positioning ourselves for the next stage of growth. With new horizons in sight, we are setting our sights on even bigger goals, all while continuing to provide the same trusted service you have come to rely on.
Rebranding to Sageon was a truly collaborative process, one that the entire team actively contributed to. We embarked on a journey to delve beneath the surface of our brand, aiming to uncover what makes us tick and what we aspire to become in the eyes of our clients and the broader market.
Our rebrand journey included:
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Brand Audits: We thoroughly reviewed our existing brand to identify strengths and areas for growth.
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Market Research: We conducted extensive research to understand market trends and client expectations.
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Team Workshops: Our team participated in workshops to brainstorm and align on our brand vision.
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Surveys: We gathered feedback from clients and stakeholders to ensure our new direction resonated with those we serve.
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Concepting: We developed new brand concepts that encapsulated our vision and values.
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Design: Our design team created a fresh, modern identity that reflects our evolution.
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Copywriting: We crafted new messaging that communicates our timeless wisdom and forward-thinking approach.
We are proud to introduce our new identity: Sageon. This name represents the fusion of two powerful concepts: Sage (wisdom) and Eon (the longest measure of time), symbolising our commitment to providing timeless wisdom and enduring financial success.
At Sageon, our values remain at the heart of everything we do:
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Integrity First: We prioritise honesty, transparency, and ethical behaviour in all interactions.
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Future Focused: We are dedicated to strategic, long-term planning, always looking ahead to provide cutting-edge advice.
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Human Connection: We value genuine relationships, engaging with clients to turn professional interactions into lasting partnerships.
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Execution Excellence: We strive for perfection, delivering world-class solutions tailored to each client's unique needs.
While our name and look may have changed, our commitment to you has not. The same trusted team, led by Chris and George, will continue to provide the world-class service you have come to expect, now under the banner of Sageon.
As we step into the future with Sageon, we are filled with excitement and determination. Our vision is clear: to be the most trusted and effective financial partner for businesses and individuals alike. We are committed to growing our service offerings, providing even more comprehensive solutions to meet the evolving needs of our clients.
Our future plans include:
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Expanding our range of services to cover even broader aspects of financial management.
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Leveraging innovation to stay ahead of industry trends and provide proactive advice.
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Continuing to deliver the same exceptional service from the same dedicated team.
At Sageon, we believe that every client's success is our success. Together, we will navigate the complexities of financial management and achieve great things.
Here's to a future filled with growth, innovation, and unparalleled financial success.